Adidas has revealed it was the target of a cyberattack that led to the theft of customer contact information, primarily from individuals who interacted with its help desk. While no passwords or payment data were compromised, the breach underscores the growing threat landscape facing global retailers. The attack was traced to a third-party customer service provider, highlighting the risks associated with supply chain vulnerabilities.

This breach follows a series of high-profile cyberattacks on retailers such as Marks & Spencer, which expects a £300 million impact from their data breach, and Co-op, which suffered significant operational disruptions and financial losses. A hacking group known as Scattered Spider is suspected in those incidents, though there is no current link to the Adidas breach. Adidas has also acknowledged related breaches in other regions, including Turkey and South Korea.

This incident reinforces the critical need for robust cybersecurity frameworks and continuous situational awareness across all network traffic - including to and from third-party services. As cyber threats become increasingly sophisticated and interconnected, organizations must proactively monitor, detect, and respond to anomalies in their digital ecosystems to safeguard consumer trust and business continuity. Read more about this story on our LinkedIn page